So when Google turns this engine to the world of video, that's a trend worth watching.
The program involves the addition of contextually targeted graphical and text overlays to video content. Here's the word from Clickz:
The beta program is an extension of Google's In-Stream Video Ads, in operation since last May, but will center on the different ad formats now being made available. Graphical overlay ads, similar to what the company offers with certain YouTube videos, temporarily cover 20 percent of a video, and will be priced on a CPM basis. Text overlay ads, which appear as semi-transparent layers over the video or as a logo, will be cost-per-click, according to the company. The beta program will not place pre-roll, post-roll or interstitial video ads with video content.
Ad programs need inventory, and the video effort is launching with 20 video partners. In addition, video ad platforms like BrightCove will sell excess video inventory linked to the Google system.
The beta currently has no set end date, but is available for U.S.-based publishers with a million or more streams a month, according to Clickz.
Watch this video from Google for a description of the program and examples of sample ads:
Read More:
Clickz: Google Launches AdSense for Video Beta Program
Google AdSense Blog: Fueling creativity in online video - with AdSense for video beta
