Google remains the top search engine at almost a 60% market share, meaning if you're business is to be found online it needs to be found on Google.
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| What blended search looks like (photo courtesy of Small Business Trends) |
That's what makes the move toward "blended" or "universal" search -- or the integration of other types of results such as video, photos, blogs, news and more into the Google search results -- so important.
Small Business Trends describes it like this:
This is part of a bigger shift in how Google search operates. The amount of information on the Web is growing. We small businesses are all going to have to adapt to if we want to continue to get online traffic because there’s just more stuff competing for attention in the search results. But most changes bring new opportunities if you look hard enough.
That should help you change your mindset, but if you *really* want to know what blended search is all about, read this definitive article by search guru Danny Sullivan, it's well worth your time:
Google Universal Search: 2008 Edition
